Digital Marketing is forever changing and growing. The techniques that were suitable five years ago don’t all have a place now. Facebook is forever updating its newsfeed algorithm and Twitter is so fast-paced that you constantly need to share the same information to be seen by people. Here are seven social media marketing activities that you need to do now.
Use More Networks, But Not Too Many!
There are so many social media networks out there and there is the pressure to be on them all. You don’t have the time for each and every one, but you do need to broaden your horizon. Consider your business to figure out the networks that will work best for you.
Get into multiple networks and build your following. However, only get into as many as you can realistically handle. They will become overwhelming.
Tailor the Content for the Social Media Network
Tailor your social media marketing efforts for the individual networks. It’s tempting to link accounts, but the character counts, hashtag rules, and style of writing/posting for each one will be different.
For example, you want to have a three line lead-in for Facebook, but that’s way too much for Twitter! Twitter is also extremely fast paced and you can share the same item a couple of times a day, but Facebook will want you to keep your content to just a couple of times a week.
It will take time to tailor your content. This links back to the first tip, which is not to take on too many accounts.
Don’t Sell All the Time
There’s no need to push a hard sell with every post. Digital marketing has changed to be more personal. This is the way for your potential customers to get to know you. Rather than selling your product, encourage them to sign up to your email list, where they get to know you further and are more encouraged to sell.
This is also space for including fun pictures and entertaining posts that connect with your followers. You want to tell stories, whether about your day, your brand, or the creation of a product.
Use Hashtags Appropriately
Hashtags are your friend on some social media accounts. Make sure you use them appropriately, though. Also check on the most popular hashtags to make sure you’re reaching the right audience.
Instagram works well with multiple hashtags. In fact, you can use 10 or more and reach a good audience. Using that many on Twitter would make you look like a spammer!
Optimise Your Descriptions and Lead-Ins
Take advantage of the content before your links and images. Include a description of the information you’re sharing to encourage people to click and find out more. You want to engage and entice, without using clickbait!
Optimise your lead-ins for SEO. They will be used by the social media search engines to find relevant content.
Use Relevant Hashflags to Look Modern
It’s not just about hashtags but now about hashflags. These are icons that Twitter introduced when sharing content about popular things. You can get them for some movies, the Super Bowl, and so much more.
As part of your social media marketing strategy, research the hashflags relevant to your content. Using them will make your tweets stand out and people are more likely to share.
Use Freebies and Competitions to Your Advantage
It’s time to compel people to share your posts. This is possible with competitions and freebies. Giveaways will make people want to share with their friends for a better chance of winning and you’ll instantly boost your audience.
There are rules that you’ll need to follow for each social media site.
It’s time to utilise digital marketing and use it to your advantage. Grow your business with the above tips organically and quickly.